时间不停地上演日夜与四季的变换，一转眼我们又走过了2018，来到了新一年的起点。
不由得想起了去年的这个时候，虽然对婴幼儿奶粉新政的正式实施充满着未知，对整体经济的不确定性心有迷茫，但怀着对中国婴幼儿奶粉、成人营养市场的信心，怀着对企业力量与团队激情的自信，我们仰望着星空，大声地对自己说：2018，绽放you力量！
对you的感恩，对you的自豪，对you的向往，对you的决心，都油然而生于我们的心头。
唯有时间走过，我们才知道它究竟带来了什么。
这是让人忐忑的一年，不管你准备得如何，2018年1月1日，婴幼儿奶粉新政如期实施。
这是让人忧心的一年，中美贸易摩擦，经济、股市下行，对民营企业的不利传言，都让我们的神经一次次绷紧。
这也是竞争更激烈的一年，新老品牌在决战，客流量在分散，市场打法在变化，只有“变化”才是不变的主题。
尽管如此，英勇的澳优人，从没有放缓过奋进的步伐。我们并没有感到孤独，因为选择了紧紧抱团在一起。
面对复杂的内外部环境，我们坚持“黄金十年”的确定性战略，以连续稳健的节奏，在各个经营环节稳打稳扎，不断推动着公司向前发展。
澳优“第三代logo”，以新的品牌形象出现在全球员工和消费者面前。同一个澳优，同一个梦想，同一个声音。我们自信地告诉大家企业当前的模样：澳优正向着“聚焦婴幼儿，服务全年龄段人群的营养品以及营养健康服务企业”勇敢迈进。
怀着对“更you”的追求，在五月，我们正式引入卓越运营管理体系——aopex，致力于打造澳优人统一思想与行动的密码。全体同事的郑重承诺犹在耳畔：以追求卓越为己任，从现在开始，从细节入手，重视过程，承诺结果，持续创新。努力，努力，再努力！
这是我们的工作准则，更是镌刻在心中的铮铮誓言。
中信农业基金入股澳优，成为公司单一最大股东，进一步丰富公司股东结构、加码公司资金实力，为我们的长远可持续发展注入了一股强劲动力。
这是一份信任，也是一份沉甸甸的重托与责任。
这一年，我们继续完善产业链布局。荷兰新工厂顺利运营，新西兰工厂获得了本地生产许可，长沙智慧工厂完成建设。在澳大利亚，陆续完成了对ozfarm、澳优营养、nutrition care余下股份的收购。
全球供应基础进一步夯实，国际化协同合作愈发高效。
这一年，品牌业务全部发力。海普诺凯团队，将悠蓝有机做成了集团单品增长之王；能立多团队，则实现了bu最高速增长；而在十一月，佳贝艾特中国区2018年销售回款额突破20亿元人民币，提前一个月完成全年任务，继续稳坐全球羊奶第一品牌宝座；与此同时，国际市场开拓有序推进。
我们用行动证明：世上无难事，只要肯登攀！
当然，你可能还记得，澳优15岁生日那天，我们在那个放飞理想的圣地——橘子洲，举办了澳优的生日party，来自全球各地的生日祝福汇聚于长沙，因为怀着对美好营养的追求，我们在这一天天涯咫尺，息息相通。
……
我们的眼前时时闪现着这些动人的瞬间：
背上行囊的区域销售代表只身闯入市场，每日奔波几百公里，辗转于各个县市，抱着使命必达的决心，用脚步丈量每一寸土地，用真心服务每一个门店。汗水，洒满了前行的道路。
很多个人群散场的夜晚，aopex项目的伙伴还活跃在会议室，为如何帮助公司优化各个业务模块全心钻研；it部的工程师们沉浸在代码的世界，用手指建筑起企业的智慧空间；物流团队，还在仓储现场，为客户发去大大小小的订单。
生产线上家人说着自己很平凡，却用十年如一日地默默耕耘，努力完成保证每一罐产品不出任何质量问题的伟大任务……
不管是冲锋在前线的将士，还是辛劳在幕后的家人，每个人的力量与付出 ——“the strength of you”，成就了公司的进步。
最令人感动的是我们的顾客和ky体育的合作伙伴的厚爱，以及来自社会各界的支持。尽管我们还没有做到尽善尽美，但你们对我们每一点的进步都给予了掌声。是大家的包容、支持与鼓励，给了我们成长的土壤与前行的动力。
2018，感恩有您！
2019：奋斗依旧，一起成就
刚满15岁的澳优，亦如朝气蓬勃的青春，正迸发出前所未有的活力。十五年的锤炼，随时间积淀转换为前行的能量，公司在发展的道路上多了一分成熟、少了一些跌撞，但也还有很多需要改进的地方。面对风云变幻的商业世界，新的品牌、新的科技正在强势崛起，澳优的万里长征还有很长的路要走。面对前行路上数不清甚至猜不着的挑战，我们如何长久地保持这种活力？如何在激烈的市场竞争中长久立于世界婴配乳企之林？我们知道，幸福都是奋斗出来的，唯有长久奋斗的企业，才会永远年轻。
2019年，我们国家将迎来70周年华诞。70年间，为了国家的独立、人民的幸福，为了中华民族的伟大复兴，一代又一代中国人上下求索、前赴后继、不惧困难，以奋斗精神书写着强国兴邦的壮美篇章。
2019年，公司也将在国庆后的10月8日迎来上市10周年。澳优上市的10年，是我们苦修内功、阔步向前的10年，我们的全球化发展进程不断推进：完成全球黄金奶源地产业链布局，产品品类日益多元化，全球销售网络逐步完善，全球团队更加成型。公司的治理，也实现了凤凰涅槃。这10年进步的背后，都凝聚着澳优人奋斗的汗水。
面对着挑战依旧的2019，我们的决心依旧坚定。
继续以战略的确定性，实施公司必要的投资，以实现核心资源的掌控和上游供应链的稳定，以及研发、质量控制体系的提升；以供应的稳定保障，确保成就世界一流羊奶、牛奶、有机婴幼儿配方奶粉企业的战略目标并实现营养品业务的快速发展。
坚持以客户为中心，落实公司的精准顾客服务模式，不仅提供质量领先的产品，而且让顾客时刻感受到澳优品牌带来的快乐与温暖。
坚持紧密拥抱渠道，通过共赢的商业合作以及与ky体育的合作伙伴的相互赋能，结成中国婴童领域最受信赖的销售服务网络。
以aopex澳优卓越营运模式的实施与推广为契机，优化公司的精益管理；以流程优化和营运平台的技术进步，实现公司营运能力的不断提升。
坚持公司的合伙人制度和利益共享机制，依靠澳优大学和各bu、区域培训中心的全面推进，让员工在奋斗中成长，让组织在战斗中进步，实现团队的共同成就。
落实公司的科研发展计划，以不断的科研创新、产品创新致敬消费者需求的变化；以互联网 、大数据和人工智能为抓手，实现与医学ky体育的合作伙伴专业智慧的结合，为顾客提供更及时、周到、精准的营养服务，为顾客创造更多的附加价值。
兑现我们对本地政府、社会的承诺，服务社会，绿色发展。让公司的发展，成为社会进步中最和谐的音符。
以“三步走”战略完善全球管理体系，让澳优的公司治理、风险防控、合规水平进一步提升，让公司稳健地前行在可持续发展的康庄大道上。
我们深知，处在一个充满机遇但时刻变化的时代，我们唯有通过持续地奋斗，不断提高自己的认知和能力，才能在应对这个不断变化的世界时保持自己的竞争力。我们常说：“越努力，越幸运”，更丰厚的待遇、更宝贵的机会、更靓丽的风景，永远青睐于更努力的人，当我们准备拼搏的时候，当我们爆发“小宇宙”的时候，我们的身边一定是一个“美好生活”的大磁场。
“与时迁徙，与世偃仰，千举万变，其道一也。”古人留给我们的至理箴言犹在耳边，而今天，我们的“道”就是“坚持奋斗”。
我们梦想有一天，将公司建成全球最受信赖的配方奶粉和营养健康公司，我们的产品和服务遍布世界的每一个角落；我们梦想有一天，通过我们的营养ky体育的解决方案，能有效改善或解决用户大部分的健康问题，人们的生活因澳优而更加美好；我们梦想有一天，我们的行业因中国诞生的品牌而享有荣光，我们的员工都因为在澳优工作而感到无比自豪……而这些梦想的实现，来自于选择了在澳优奋斗的每一个你。
2019年，让我们团结起来，与企业同频共振、同心同向，继续奋勇前行，向卓越进发，向“黄金十年”梦进发。不负自己，不负韶光！在奋斗中成就更温暖的组织，在奋斗中成就更广泛的伙伴，在奋斗中成就更美好的自己，在奋斗中成就更优的业绩！
前几天，公司给每一位家人发了一个新年办公笔记本，细心观察的家人一定看到了本子上的序言：“2019，时间看得见。”是的，我们的用心和努力，时间都看得见。不仅如此，我们相信，未来也一定会因此而铭记。2019年，让我们激情依旧，奋斗依旧，成就19！
happy new year 2019 | we strive, we achieve！
passing through the 365 day-and-night and the four seasons of 2018, felt like the blink of an eye, we have gone through 2018 and now come to the moment for the start of the new year.
still remembered clearly this same time of last year, despite the official implementation of the new imf policy was still unclear and the overall economy was still uncertain, yet with the full confidence and believe of china's infant milk powder and adult nutrition market; and with the full faith of our enterprise power and team passion, we set out the slogan of: “2018 - to show you power”!
the grateful of you, the pride of you, the yearning for you, and the courage of you are always in our hearts.
only when time passed, we would know what it actually brings to us.
2018: you power, led us courageously to move forward
2018 - a nerve-wracking year: regardless of our preparation, on january 1, 2018, the new policy of infant milk powder was implemented as scheduled.
2018 - a worrying year: china-us trade frictions; the downturn in both the economy and the stock market; and the unfavorable market sentiments to private enterprises have brought a lot of worries and concerns to many of us.
2018 – a competitive year: brands were in decisive battles, consumer volume was decentralized, marketing strategy was transforming… only "change" is the constant theme.
despite all the above, the ausnutria members have never slowed down the pace of development. we did not feel lonely or frusturated because we chose to trust and hold each other together.
facing the complicated internal and external environment, by adhering to the firm “golden decade” strategy, we achieved steady progress in all aspects of business operations and continued to contribute success to the company’s development.
during the year, we announced the "third generation logo" with an aim to spread the idea of “one ausnutria, one dream, one voice” to our global employees and consumers together with a new company image. we are proud to share with everyone that ausnutria is marching to become a leading “infants-and-children focused, all-age nutrition and healthcare service company” with full faith and confidence.
with an aim to pursuit “you”, we officially introduced aopex in may, an excellent operational management system, to create an ausnutria's unified thinking and operating code. the commitment of all ausnutria members is clear: which is to pursue excellence as our responsibility, start everything from details, focus on process, strive for optimal results, and continue to innovate. work hard and never ending commitments!
the above is not only our working principle, and also a vow engraved in our hearts.
during the year, citic agri funds invested in our company and has since then become our single largest shareholder. such event has inevitably enriched the shareholding structure of the company but has also strengthened the financial position of the company, which has laid down a very solid foundation for the long-term growth and success of the company.
the above not only shows the trust from our shareholders, and also an assignment of a significant task and responsibility to us.
this year, we continued to enhance our global supply chain. the plants in the netherlands have successfully commenced operation, the plant in new zealand has already obtained the local production license, and the smart factory in changsha has completed the construction work. in australia, the acquisitions of the remaining shares of ozfarm, ausnutrition and nutrition care have been substantially completed.
global supply chain is further consolidated and hence the overall operating efficiency is therefore improved.
this year, all brands have achieved remarkable results. hyproca bio-science team has made neolac the fastest growing product of the group; allnutria team has achieved the highest growth rate in sales among all the group bus; and in november, the turnovers of kabrita china exceeded rmb2 billion, which represented achieving its full year’s budget one month in advance. besides, it has continued to be rank as the no.1 global brand on goat milk powder products.
we are proud as all the above results have proven that nothing is impossible for ausnutria with our best and endless efforts.
i trust everyone would still remember the precious moment that we have shared on the 15th anniversary of ausnutria, which was held in orange isle. with all the blessings and wishes from all over the world received in changsha, everyone is connected as we all shared the same vision which is to strive for better nutrition.
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all these precious moments will always be in our heart:
our regional sales representatives start the business with a back pack, traveling hundreds of kilometers every day, crossing different counties and cities. with the determination of achieving the mission, each of our representative has served our consumers with their best efforts, sincerity and heart.
many nights when most people left, our aopex project memberswere still working hard in the conference room, dedicating to study on the best method for optimizing every business module; it engineers were immersed in the world of coding, using their fingers to build the artificial intelligent area of the company; logistics team were stationed at the warehousing site, with an aim to deliver orders placed by our customers timely.
the colleagues on the production line worked hard over the years with their best efforts to complete the significant task which is to ensure that every tin produced are always with best quality and zero quality problems...
whether our family members are at the front line or back office supporting other family members, the efforts and contributions of everyone - "the strength of you", contributed to the company's remarkable development.
and we are touched by the love of our customers and partners, as well as support from society. although we have not been perfect, the applauses for every step of our progress, the tolerance, support and encouragement, help us grow and drive us keep advancing.
2018, grateful to have you all.
2019: we strive, we achieve
ausnutria has just turned into 15 years old, is like a youth and bursting with unprecedented vitality. after fifteen years of tempering, the accumulation of experience over time has been transformed into positive energy. the company has become increasingly mature and less stumbling on the road of development, but there are still many areas for improvement. facing the ever-changing business world, new brands and technologies are on the rise, and there is still a long way for ausnutria to battle. how to encounter the future challenges? how to overcome the intensive market competition in the long time on the infant formula industry? we all know only through hard working and only a continuous striving company is able to stay young and successful forever.
in 2019, our country will celebrate its 70th anniversary. in this 70 years, for the independence of the country, the fulfillment of the people, and the great rejuvenation of the chinese nation, generation after generation of chinese people kept endeavoring with fearlessness of difficulties, and wrote a magnificent chapter of a strong and prosperous development for the country.
in 2019, the company will also celebrate its 10th anniversary of listing on october 8th after the national day. the 10 years of successful listing of ausnutria was a result of our ten years of hard work and efforts. our globalization process will continue to develop: the continuous building up of our global milk source supply chain layout, the continuous product diversification, the continuous enhancement of the global sales network, and the building up of the international sales team. the governance of the company also been strengthened. behind the 10 years of success, it is the efforts and commitments of all ausnutria members.
facing the challenge in 2019, our determination is still steadfast.
adopt the firm strategy to implement the necessary investment by the company to achieve the control of core resources and the stability of the upstream supply, as well as the improvement of r&d and quality control systems. through securing and ensuing a stable supply, we truly believe that we will achieve the strategic goals of being world-leading goat-based, cow-based, organic infant formula company and realizing the rapid growth and development of the nutrition business.
adhere to the principle of customer-focused, implement the company's precise customer service model; not only provide quality-leading products, but also bring our customers with joy and warmth from ausnutria.
stay close relationship with channels, and through the win-win business cooperation and mutual empowerment with partners, form the most trusted sales and service network in china's infant and children field.
optimize the company's lean management by taking advantage of the implementation and promotion of aopex's model. accomplish continuous improvement of the company's operational capabilities via process optimization and technological advancement.
insist on the company's co-partnership system and benefit sharing mechanism, relying on the comprehensive promotion of ausnutria university and bu and regional training centers, stimulate employees to grow up while striving and spur the organization to progress while battling, and realize the team's common achievements.
implement the company's scientific r&d plan, react promptly to the changes in consumer demand with continuous scientific and product innovation; combine the internet , big data and ai with professionalism of medical partners, to provide more timely, considerate and precise nutrition services and to create more added value for customers.
fulfill our commitment to the local government and society, serve the society and develop environmental-friendly. let the company's development become the most harmonious note in social progress.
perfect the global management system with the “three-step” strategy, and further enhance the company's corporate governance, risk control, and compliance standards, so that the company can better advance on the road of sustainable development.
we understand that in an era with full of opportunities but rapid changing environment, we can only maintain our competitiveness through nonstop strive. we often say: "the harder you work, the luckier you are. ”the more generous treatment and more precious opportunities will always favor those who work harder. when we are ready to fight, when we make breakthrough out of the "small universe", the giant magnetic field of "good life" must be all around us”.
"despite all the changes over the years, the fundamentals remain." the wisdom of the ancients is still in our ears, and today our principle is "striving".
we hope that in some days, the company will become the world's most trusted formula milk powder and nutritional health company, our products and services will be spread in every corner of the world; one day our nutritional solutions can effectively mitigate or solve most of the health problems of our customers, people's lives are better because of ausnutria; one day our industry will be honored because of chinese brands, and our employees will be very proud of their work… and to realize all these dreams would have to rely on all of you who have chosen to strive along with ausnutria.
in 2019, let us unite and resonate with the company, work together in the same goal and vision, continue to pursue excellence and advance toward the "golden decade" dream. through the efforts of all of us, let’s strive to achieve a warmer organization, a wider range of partners, a better life for all of us, and last but not least a better operational performance!
a few days ago, the company prepared a new 2019 notebook to each of ausnutria member. for those who have pay attention on the notebook would notice that on the preface it is marked "2019, time can be seen." the idea is that our contributions and efforts will be witnessed over time. we strongly believe that the future of ausnutria will certainly be remarkable. in 2019, with the best and endeavor passion, “we strive - we achieve”!